Manager - Brand Marketing - eCommerce - IIM/ISB/MDI/FMS

Brand Marketing Manager _MBA From premier institute

Job Responsibilities:

- Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company's business objectives

- Create brand pull and loyalty and achievement of brand targets through identification of relevant properties, initiatives, advertisement and effective utilization of ATL and BTL activities

- Drive growth for the organization by developing and executing brand campaigns that communicate the brand message and build salience

- Drive innovative marketing campaigns through one or many different touchpoints - offline and digital branding properties to drive awareness and new customers across cities

- Work with the creative and media buying agencies to conceptualize innovative and memorable creatives keeping in mind the communication objectives of the campaign

- Drive market research activities to uncover consumer insights, analyze internal data to segment customers and draw out actionable insights to feed into the communication strategy

- Develop and manage a consumer usage panel for the brand test concepts and mine insights to aid business and brand decisions

- Analyze campaigns across cities across different parameters to track ROI and publish the same to all stakeholders

Candidate Profile:

Qualification - MBA is a must ( Tier 1 preferred)

Industry / Sector - Ecommerce