Manager - Brand Marketing - D2C Vertical - MICA/IIM/FMS/MDI

Manager Brand Marketing

Our client is a Tier 1 company in Consumer Space but NOT FMCG.

Criteria to Apply:-

Education from Tier 1 MBA College (MICA or other Tier 1)

Candidates Only & Only from FMCG / Personal Care, D2C Startup in Consumer segment needs to apply.

Main Responsibilities:

Brand Positioning

- Development and executes strong brand plans and aligned other functions for executing. Tracks and monitors the performance, health, and strategic alignment.

- Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key locations.

- Translate brand strategy into business plans, go-to-market strategies and marketing activity calendar.

- Develop brand marketing strategy and execution plans based on category strategy, annual budgets, overall sales, margins and market share targets, brand focus and present to Dept Head.

- Develop, qualifies and implements insight-driven marketing ideas, concepts and innovations across all aspects of marketing mix.

- Advertising and Media, lead development and deployment of superior consumer communications across all advertising and media channels

- Build annual brand portfolio growth plans to achieve the brand growth targets.

- Develop the Marketing Mix for the category to include the products, communication platform, category guidelines and key communication element.

- Represent the consumer within the company and own category conversion, category P&L as a metric.

- Develops consumer portrayal, consumer engagement funnel for their brand. Activates Brand Essence.

- Ensures consumer centricity, applies Innovation, executes Innovation, maintains brand communication for the brand.

- Competition analysis & study of industry trends to provide key inputs for conceptualization, Communication of the products in the category.

- Design the GTM and scale up for new categories.

- Define clear metrics for the category/sub-category success and build sustainable programs to structurally drive the same across the organization.

Consumer Centric

- Roles involving consumer first thinking - Brand Management.

- Research, Analysis & Insights - Consumer insights, Research, Product Strategy, Market Knowledge.

- Applying consumer research, internal and external understanding, data, intuition, creating relevant categories and sub-categories for Brand to help build deeper understanding of the consumers, their behaviors, needs / wants across different occasions.

Personality Traits

- You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

- A highly inclusive, collaborative style of working.

- Strong Analytical & Problem-solving Skills.

- Good Interpersonal Skills

- High level of executive maturity

- Entrepreneurial, with high growth orientation

- Exceptional customer orientation

- Integrity and professionalism

Skills

- Forward thinking & the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives.

- Extraordinary communication & relationship skills including the ability to collaborate cross-functionally both up & down within the organization

- Ability to continuously re-prioritize & adapt to change & effective at managing change

- Driven leader who approaches things with a sense of urgency

- Able to handle ambiguity with grace. Navigate your way through complexity and ambiguity.