Director at Qrata
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Manager - Brand Marketing - Consumer Products & Services Firm (5-12 yrs)
Purpose of the Role :
Drives and delivers innovation, renovation & NILG (Non-Innovation led growth) projects for the Digtial BU (Foods cateogry) to the agreed milestones/timelines and to the high quality standards set (OTIF).
Qualification & Experience :
- MBA
- Minimum 6-8 years prior experience
- The person should have handled Marketing/ Brand Manager preferably in an FMCG.
- 2-3 years in Brand Development/ Innovation within Foods
- Developing concepts and integrated brand communication
- Business planning and implementation experience as well as project management
- Preferred: experience in digital-first launches
Key Deliverables of the Role :
- Leads cross-functional innovation/ renovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements
- Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential
- Champions big NILG activities
- Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels
- Is the expert voice of the brand from a retailer, shopper and consumer
Skills and Competencies :
- Understanding consumers and shoppers.
- Develops and launches relevant innovations and relaunches
- Creates integrated brand communication
- Monitors progress & takes action
Core aspects underpinning all skills: Creativity, Empathy, Obsession with Brands & Consumers, Sense of Aesthetics, Analytical thinking and Rigour
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