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19/07 Prajakta Kulkarni
Director at Qrata

Views:822 Applications:280 Rec. Actions:Recruiter Actions:25

Manager - Brand Marketing - Consumer Products & Services Firm (5-12 yrs)

Mumbai Job Code: 952456

Purpose of the Role :

Drives and delivers innovation, renovation & NILG (Non-Innovation led growth) projects for the Digtial BU (Foods cateogry) to the agreed milestones/timelines and to the high quality standards set (OTIF).

Qualification & Experience :

- MBA

- Minimum 6-8 years prior experience

- The person should have handled Marketing/ Brand Manager preferably in an FMCG.

- 2-3 years in Brand Development/ Innovation within Foods

- Developing concepts and integrated brand communication

- Business planning and implementation experience as well as project management

- Preferred: experience in digital-first launches

Key Deliverables of the Role :

- Leads cross-functional innovation/ renovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements

- Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential

- Champions big NILG activities

- Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels

- Is the expert voice of the brand from a retailer, shopper and consumer

Skills and Competencies :

- Understanding consumers and shoppers.

- Develops and launches relevant innovations and relaunches

- Creates integrated brand communication

- Monitors progress & takes action

Core aspects underpinning all skills: Creativity, Empathy, Obsession with Brands & Consumers, Sense of Aesthetics, Analytical thinking and Rigour

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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