HR at Strategic Talent Partner
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Manager - Brand Management - Online/Healthcare/FMCG (3-4 yrs)
Job Description :
- Be the brand custodian to track, quantify and optimize brand metrics, define brand trajectory
Job Description :
- Conduct regular brand perception study to assess the current brand equity through social listening, market research, etc.
- Develop and execute brand strategy and campaigns to achieve desired brand perception among stakeholders, bridge the gap between customer perception and desired perception of the brand
- Plan, execute, manage and optimize internal and external branding campaigns across platforms
- Drive employee engagement and training campaigns for seamless integration with the brand essence
- Translate business goals into marketing campaigns with budget forecast
- Propose customer-centric campaigns to increase brand awareness and boost conversions
- Leverage brand advocates by creating a regular communication channel, create loyal customers, drive positioning and adoption of sub-brands
- Work closely across teams to simplify and unify brand communication
- Demonstrate excellent understanding of full marketing mix, latest trends and marketing best practices
- Handle creatives agencies and media partnership agencies
Knowledge & Skills :
- Preferred experience in conducting brand studies, market research, social media handling
- Strategic thinking with analytical skills
Experience :
- 3-4 years of experience in brand marketing
Qualification :
- Preferred MBA in Marketing from Tier 1 college
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