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22/12 Jhanvi
HR at Strategic Talent Partner

Views:1244 Applications:437 Rec. Actions:Recruiter Actions:200

Manager - Brand Management - Online/Healthcare/FMCG (3-4 yrs)

Noida Job Code: 1022798

Job Description :

- Be the brand custodian to track, quantify and optimize brand metrics, define brand trajectory

Job Description :


- Conduct regular brand perception study to assess the current brand equity through social listening, market research, etc.

- Develop and execute brand strategy and campaigns to achieve desired brand perception among stakeholders, bridge the gap between customer perception and desired perception of the brand

- Plan, execute, manage and optimize internal and external branding campaigns across platforms

- Drive employee engagement and training campaigns for seamless integration with the brand essence

- Translate business goals into marketing campaigns with budget forecast

- Propose customer-centric campaigns to increase brand awareness and boost conversions

- Leverage brand advocates by creating a regular communication channel, create loyal customers, drive positioning and adoption of sub-brands

- Work closely across teams to simplify and unify brand communication

- Demonstrate excellent understanding of full marketing mix, latest trends and marketing best practices

- Handle creatives agencies and media partnership agencies

Knowledge & Skills :

- Preferred experience in conducting brand studies, market research, social media handling

- Strategic thinking with analytical skills

Experience :

- 3-4 years of experience in brand marketing

Qualification :

- Preferred MBA in Marketing from Tier 1 college

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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