Manager - Brand Management - Healthcare

Purpose:

- The incumbent will be responsible for: Directing company' s marketing & brand management operations, short-term & long-term planning, successful execution of business strategies for companies products & services.

- Main purpose: Help & Assist CMO in achieving marketing & brand management goals of the organization alongwith Revenue Management, Heading Marketing initiatives, Brand Management, Digital Marketing

Designation- Marketing Manager

Role KRAs and requirement :

- Managing brand integrity across organizations marketing initiatives and communication.

- Assisting in formalizing the Brand strategy, including setting up of brand guidelines, brand vision and value proposition for short as well as long term.

- Planning and execution of all communications and media actions on all channels, overarching digital media.

- Sales Support through the various brand promotional tool at the regional and national level.

- Planning and executing all ATL and BTL & Digital Marketing activities for the brand.

- Brand support across various departments, clinical and non-clinical.

- Creating and managing promotional collateral to establish and maintain branding.

- Competitor and Client insights analysis.

- Planning and implementation of a promotional plan for social media. Organization: One of the largest and most trusted Hair Treatment and Skin Care company in India.

- Revenue Generation through paid campaigns.

- Partnering with healthcare aggregators for revenue generation from international and domestic for skin & hair treatments.

Education:

- We require; MBA with minimum 8-12 years of professional & traditional marketing experience

- Excellent interpersonal and communication skill is a must.

Other:

- Marketing Experience in a similar industry & position and having ability to give ideas & implement new aspects.

- Directing company marketing operations, short-term & long-term planning, successful execution of business strategies for companies products & services.

- Excellent interpersonal and communication skills.