Manager - Brand Building - Beauty/Personal Care

Brand Building Manager - Beauty/Personal Care

- The role of the of Brand building is all aspects of building a brand including "Go to Market" strategies.

- He/she will primarily be responsible for developing highly effective marketing plans through a deep understanding of the consumer and the brand's target market, which in turn, achieves profit and maximizes the brand's long-term potential.

Strategy :

- Is the brand champion and expert while ensuring brand integrity in all respects

- Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising)

- Translate brand elements into plans and go-to-market strategies.

- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.

- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines and ensures timely completion of all deliverables.

- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.