- Retail CPG domain expert with depth knowledge of generating brand insights. Translating data into meaningful findings and insights. - Communicate insights to stakeholders in a meaningful and actionable way. - Draw together and manage multiple research studies and data sources and work with the data science team to manipulate the data, creating a meaningful picture of customer and market activity. Lead and be involved in a variety of business projects spanning multiple business areas from brand, channel, markets and communications. Employ a range of research and data analysis techniques to uncover and derive meaningful insights. Responsibilities : - Develop insights about prospects and customers in different verticals. - Bringing the consumer perspective to marketing decision-making&nbsp;by executing market analysis and research activities and providing insights and recommendations. - Qualify insights from marketing campaigns and sharing with business. - Identify business needs and suggest appropriate products/services to business - Industry analysis - Trend analysis of complaints &amp; escalations - Designing a questionnaire and survey to understand the efficiency for all layers of the marketing funnel - Analysis of collected data and use case development for creating custom-designed solutions - Creating data journeys and transformation strategy - Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs. - Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities. - Conveying analysis and recommendations via presentations and written reports. - Responsible for learning Marketing and Sales technique and tools. Professional Experience : - Total of 5-7 years of experience - More than 3 years of experience in the CPG industry. - Must have managed a wide range of qualitative and quantitative research in your previous roles. - Leads the execution of analytics deliverables - Provide domain expertise to the team - Review &amp; write and Use of Analytics Insights - Works with the business to receive and manage analytics initiatives and team - Project change requests and scoping Technical Knowledge and Skills : - Synthesio, Social Studio, Reputation Studio, Sprinklr, Spredfast - Knowledge of Text and Speech analytics capabilities - MS Office (Excel, Power Point, Word) - Knowledge of Analytical tools - R/ Python - Client and Stakeholder management Project Specific Skills : - Retail CPG domain - Brand Insights

Gurgaon/Gurugram

Manager - Brand Analytics - Retail CPG Domain 

Manager - Brand Analytics - Retail CPG Domain  ,Job Description for Manager - Brand Analytics - Retail CPG Domain  in Bask HR Consulting Pvt. Ltd in  Gurgaon/Gurugram for (5-7) years of experience. Apply Now!

Job Description for Manager - Brand Analytics - Retail CPG Domain  in Bask HR Consulting Pvt. Ltd in  Gurgaon/Gurugram for (5-7) years of experience. Apply Now!