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09/08 Reshma Ali
Recruitment Consultant at Steps India

Views:500 Applications:143 Rec. Actions:Recruiter Actions:13

Manager - Brand Activation - Rural Banking Marketing (5-10 yrs)

Mumbai/Navi Mumbai/Thane/Maharashtra Job Code: 1138280

Rural Banking Marketing Manager - Brand Activation


Responsibilities:

- Build and maintain a calendar of brand activation /marketing events for the RBT.

- Managing & organizing rewards and recognition events for Rural Banking Team (RBT).

- Managing &organizing new branch launch events and activation support for RBT.

- Managing &organizing marketing activities &events for branches across pan India.

- Managing customer gifting for rural branches for NTB marketing events & activities.

- Provide consumer insight to businesses to help develop marketing initiatives that are differentiated and relevant to audiences / customers.

- Work with multiple stakeholders ; business heads, product managers, agencies, branches etc. to execute continuous/ new marketing initiatives.

Desired Profile:

- Marketing Track record of successful end-to-end delivery of event projects & programs, from briefing and conceptualization to onsite build and supplier management.

- A solid understanding of experiential marketing and brand experience across the industry including insights, measurement and best practice

- Experience in managing complex event production and event logistics.

- Previous brand experience, activation or sponsorship at a manager level.

- A passion for creating & delivering innovative ideas and experience

- High degree of attention to detailing and trustworthiness

- Excellent interpersonal skills and ability to build & maintain relationships across verticals.

- A good team player who meets and exceeds team goals.

- Self-motivated, confident, energetic and creative.

Women-friendly workplace:

Maternity and Paternity Benefits

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