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25/02 Krupa Shah
Assistant Manager at Hector & Streak

Views:183 Applications:65 Rec. Actions:Recruiter Actions:0

Manager - B2B Marketing - IT/ITeS (6-11 yrs)

Bangalore Job Code: 896199

Job description :

Corporate Marketing : (B2B)

Should ideally have worked in IT / ITES / Hardware ( marketed Apple, Dell, IBM etc / Software domain Autodesk, Adobe, other software etc)

Key Roles:-

- Drives marketing planning - drives a systematic approach for developing company-wide marketing plans in close collaboration with business unit colleagues

- Drives the Voice of customer effort conducting VOC surveys to help build a market driven differentiated strategy

- Drives internal integration coordinates with other functions across the company ( eg. Inside sales, Outside sales, Call centres, Service etc). To be vigilant to linking marketing plans to the key functions that will implement or execute them

- Understanding of market segments - has a good understanding of markets under which the business operates and is able to segment the same and arrive at marketing strategies to address these segments

Demand Generation : Develop the strategy for and manage the marketing programs that drive awareness and product demand. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Campaigns - Manage various paid/non-paid campaigns across channels. Manage outbound email campaigns including the template designs, calls-to-action, and content used in our email sends.

Content Development - Build and manage a rich content/editorial calendar that attracts a qualified audience eg. blog posts, white papers, ebooks, reports, webinars, infographics, etc. Develop product positioning and messaging that resonates with customers


Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc.

Desired Candidate Profile:-

- BE + Master's in marketing with a relevant experience. 8+ years in B2B hard ware / software marketing .

- Knowledge of digital marketing preferred.

- Knowledge of CRM salesforce, sugar etc. is desirable

- CRM experience is a must.

- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

- Excellent Story-boarding & story-telling skills.

- Strong presentation, written, and verbal communication skills, with an eye for quality and attention to detail.

- Excellent people management skills.

- Strength in collaborating with cross-functional teams sales, service, call centre, business unit heads.

- Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning.

- Experience creating highly leveraged sales tools, training, and collateral.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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