Manager - B2B Marketing - IT/Education

- Excellent communication skills - strong written and oral communication skills.

- Minimum 2 years of experience directly managing B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results.

- Google Analytics and Google Ad Word certified.

- Strong analytical skills- including experience reviewing performance results and making recommendations for future actions.

- Strong financial and business acumen.

- Dynamic, motivating, and entrepreneurial minded with an internal drive to continuously hit goals and deadlines. Proactive mentality with curiosity and desire to learn.

- Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail.

- Proficient computer skills in MS Office including Word and Excel and PowerPoint.

- Experience with Salesforce to nurture, track and report on lead conversions.

- Must be very comfortable with continuously changing opportunities and priorities.

- Team player with ability to work cross-functionally.

- Email, database, and digital marketing experience.

Roles & Responsibilities:

- Plan, develop & execute the company's B2B marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the company's business.

- Focused on acquiring and retaining new customers through the management of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, webinars, content syndication, email, social, lead nurturing, channel marketing and analytics.

- Oversee marketing lead generation

- Provide short-term & long-term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients

- Perform industry and competitive analysis to inform the sales process and help positioning and messaging

- Perform ongoing tracking and reporting on B2B marketing initiatives

- Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing's contribution to revenue