Upgrade to Pro Member
Associate Consultant at CareerNet Technologies
Views:7855 Applications:456 Rec. Actions:Recruiter Actions:382
Manager/AVP - Business Consulting & Analytics - Marketing Team - BFS (6-15 yrs)
Marketing team is responsible for developing integrated marketing strategies and providing inferences to the business within the financial services for a large global bank. Typical activities vary from marketing planning functions, customer segmentation & targeting, product offering, developing CRM strategy, Multi-channel/ branch optimization, Web Analytics efforts and track/evaluation of marketing programs for liabilities and assets portfolios. The work would primarily involve the use of customer data and application of statistical tools and techniques to achieve following:
- Developing inferences and insights around customer behavior and profitable growth scenarios
- Design and develop marketing strategies across the customer lifecycle from acquisition to attrition management including customer contact management strategies
- Monitor portfolio profitability & other key performance indicators in order to recommend strategies that align with business objectives for profitable growth
- Develop CRM strategy and monitor performance of strategy / campaigns and align with business objectives
- Design and develop strategies across product management, proposition, product offering and pricing
- In-depth analysis of online traffic for the Web, mobile and other channels to make recommendations for improvements in sales, and customer experience.
- Develop KPI reports and collaborate across business team to fulfill on-going reporting needs
A desirable candidate should have a high level of skills in
- Problem solving, Analytical & Logical thinking,
- Programming : SAS / SQL
- MS Office : Excel / PPT / Word
The candidate must have excellent inter-personal skills, presentation & documentation skills, flexibility & adaptability and ability to work in a team environment
- Experience of 6+ years in Analytics domain
- An experience of financial industry is preferred
The candidate should have a Masters in either Economics, Statistics, Finance, Mathematics
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
