Manager - ATL Marketing - Bank - IIM/MDI/ISB

We have an urgent opening for the role of ATL Marketing Manager with a leading Bank.

Looking for 3+ years of experience in Should have strong Client Servicing experience of at least 4+ years, with reputed agencies.

2-yr full-time MBA from a premier institute is a must.

Strong written & verbal communication, people management skills.

Key responsibilities :
- Candidate will be responsible for the outbound marketing activities for the brand.
- Creating a lasting impression on consumers and improving product sales and market share.
- The role requires monitoring market trends and category advertising & marketing activities to ensure the right message is delivered for the product or service, by crafting the right message and positioning, with the help of ATL creative agencies. The role of is a mix of strategizing and ATL campaign management, attention to detail and an eye for quality is a must.

JD-

- Own the end-to-end creative development process from writing the creative brief to working with a creative agency, to ensuring that the entire campaign is consistent & integrated and that all key stakeholder and partner approvals have been captured.to achieve the campaign objectives, such as reach, frequency, brand awareness and new account acquisitions.

- Manage the main-line creative agency for developing the creative for the brand. In turn, managing the production houses and other relevant partners and stakeholders.

- Develop and execute ATL marketing campaigns that utilize multiple advertising formats- TVC, Radio, OOH, Print, Digital etc. for the bank.

Salary offered : 10-12LPA