Product Marketing Manager / Associate
Role & Responsibilities :
- Go-to-market Strategy
- Target Market and Competitive Research
- Product Positioning & Feature Conceptualization
- Managing Product Launches
- Content & Messaging Strategy
- User segmentation & identifying targeted marketing strategies Onboarding Customers
- User Engagement Strategy & Execution
- Iterative Testing and Product Improvisation
- Consumer Journey Optimization
- Re-engagement Strategies
- Identify and apply cross pollination opportunities
- Drive monetisation strategy balanced by a customer centric approach
- Identify new revenue sources and optimize existing ones
- Maximize user LTV using a combination of best working and new market practices
- Analyze ROI from products and manage changes required for maximizing it
- Defining KPIs and goals
- Measuring progress & assessing the impact of these products
- Monitor Key Customer Satisfaction Indicators
- Build & manage a team to drive required efforts
- Monitor performance and plan goal-setting for the future
- Define processes & roles to be followed for task execution
- Mentor existing reportees & train new joinees
Ideal Candidate :
- You have 4 to 7+ of overall work experience
- You have 3 to 4+ years of relevant experience in marketing/product/online customer success in a technology company or startup.
- You have the ability to collaborate and build relationships and influence decisions at multiple levels of an organization
- You thrive in a robust environment and align available resources to a common goal
- You have a passion for technology, and a keen eye to identify opportunity in an ever-changing landscape
- You have strong analytical skills geared towards iterative solution of user problems based with data
- You are open to travel travel to our global offices and industry shows to connect with peers, vendors and partners
- You are proactive in your approach to problem solving and navigating ambiguity and complexity
- You have a customer-first approach with an innate curiosity to understand & improvise on user needs
- You think quick on your feet and can derive actionable insights based on information available
- You are an expert communicator who can lead and manage relationships across organizational boundaries and vendor relationships
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