Manager/Assistant Vice President - Brand Strategy - EduTech

Excellent Opportunity for Manager/AVP Brand Strategy with Fast Pace Home Grown Ed tech Organization

Key Responsibilities :

- Drive consumer understanding & insight generation. Own insights generation and key user understanding metrics

- Guide the insights team in development and implementation of a research calendar.

- Issue relevant briefs to the Insight team for them to translate into projects

- Lead the Insights team and oversee the execution of the various research projects

- Build cultural, category & competition learnings for a better innovation pipeline and market specific communication

- Drive an Insights led culture within the organization through coaching of peers on how to read and use the data that is available.

- Define and develop the Brands and sub-brands in the portfolio

- Track brand health by regularly tracking key metrics, and working with teams responsible for the same.

- Partner with the marketing and creative team to provide insights and strategic direction. Lead creation of communication briefs, basis the identified insights

- Own campaign assessments and feedback loop for improvements/course corrections

- Conceptualise and execute innovative programs that drive the brand in the desired direction

Requirement :

- Min 2 years in brand strategy for Manager level & min 4 years of exp on AVP level role in brand strategy.

- FMCG exp is neccessary.

- Full time MBA