Manager - App Marketing - eCommerce/EdTech

App Marketing Manager

Location: Bangalore

Experience: 4 - 7 years

MUST HAVES:

- 4-5 years of digital marketing experience with E-commerce, Social commerce or Ed-Tech.

- Min 1+yrs in App Marketing

- Hands-on experience with app acquisition platforms Adwords, Facebook, Criteo, Snapchat, etc.

- Good analytical and data-driven decision-making skills.

- Ability to manage multiple campaigns and run multiple tests at a time.

- Good understanding of product feed and dynamic product ads.

- Experience of using Appsflyer/Singular/Branch and Google analytics

App Marketing Manager - App Growth

Key Objective of the job:

- To own strategy, planning, and execution of all mobile user acquisition and re-engagement.

- Drive new users' growth at reasonable CAC.

Key Responsibilities:

- Plan and execute app acquisition campaigns across Google, Facebook, Criteo, Snapchat, affiliates, and other platforms.

- Explore new experiments with targeting and communication and chart out a plan to execute.

- Find ways to grow orders and revenue from the website and mobile app.

- Work with product and tech team to execute conversion improvement strategies.

- Analysing conversion funnel, trends, and understanding customers' behavior.

- Work with analytics to build reports to measure CPO, RoAS, and CAC metrics.

Key Skills:

- 4-5 years of digital marketing experience with E-commerce, Social commerce or Ed-Tech.

- Hands-on experience with app acquisition platforms Adwords, Facebook, Criteo, Snapchat etc.

- Good analytical and data-driven decision-making skills.

- Ability to manage multiple campaigns and run multiple tests at a time.

- Good understanding of product feed and dynamic product ads.

- Experience of using Appsflyer/Singular/Branch and Google analytics.