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HR at Impeccable HR Consulting Pvt Ltd
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Manager - App Marketing (3-5 yrs)
- Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc
- Should have an in-depth understanding of Google Analytics, Appsflyer/Branch, Clevertap/WebEngage and other popular tools for mobile attribution, acquisition, re-engagement.
- The ideal candidate will have a demonstrated ability to create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimize activities for return on investment and cost-efficiency.
- Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of our mobile app.
- Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid channels) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analysing traffic data and solving problems).
- Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment.
- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
- Demonstrated ability to create innovative new app marketing programs and/or partnerships that generate results (paid and owned).
- Strong time management skills; ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously.
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