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28/09 Nirupam
HR at Nikos Consulting

Views:289 Applications:82 Rec. Actions:Recruiter Actions:11

Manager - Analytics - Web & Mobile App (3-9 yrs)

Gurgaon/Gurugram Job Code: 851740

Manager - Analytics - Web & Mobile App

- Only second Saturday will be off in a month

- Experience in consumer web and app analytics

- Having implemented on Google analytics using GTM or Segment

- Knowledge of other tools like Mixpanel, Amplitude

- Proficiency in Python or R, ML model for prediction, understand analytics implementation, dashboards using APIs

Responsibilities :

- Will be responsible for all the requirements related to analytics within the company

- Will need to work closely with all the internal teams to find gaps and opportunities

- Will work on doing web analytics which can be traffic analysis, time gap analysis etc.

- Responsible for set-up and management of analytics logging and reporting across LHS websites and App

- Partner with key stakeholders and digital marketing teams to implement and track analytics initiatives across teams; serve as contact for analytics/tracking requests

- Assist in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data.

- Performs assessments to align technology and reporting solutions with business initiatives

- Leverage data to gain insights into user behaviour / experience in order to drive our user experience, digital & content marketing strategies.

- Conduct online surveys / research basis user behaviour trends and analyse responses to drive informed data driven decisions

- Deliver the analytics strategy so we can have transparent ROI and understand attribution of paid marketing efforts.

- Build automated dashboards identifying key performance indicators for marketing that drive actionable business decisions

- Support both structured and adhoc analysis to optimize the customer experience across all the channels that our customers can engage with us

- Identify optimization opportunities and continually bring forward ideas and insights

- Have good experience in A/B and multi-variate testing to understand the user behaviour.

- Should hold the data sanctity coming into the Google Analytics and keep a tab on it on a daily basis.

- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, etc.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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