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13/09 Uma Bisht
Senior Executive at Flexability

Views:144 Applications:36 Rec. Actions:Recruiter Actions:8

Manager - Analytics - Media/Advertising (4-9 yrs)

Mumbai Job Code: 977548

Responsibilities of the role :

- Provide digital campaign analytics - including campaign delivery, measurement, and attribution

- Client site analytics - e.g., Google Analytics, Adobe Analytics

- Client channel analytics - e.g., social listening, ecommerce - shopalyst, pre-post purchase analytics, pricing benchmarks

- Create omni(digital)-channel measurement strategies for performance reporting

- Deploy data-driven attribution models to support campaign optimisation

- Develop and roll out frameworks around various attribution models

- Create a leading analytics solution suite leveraging media / neutral data clean rooms

- Foster a community of data analytics practitioners for knowledge sharing and growing expertise

What you will need :

- Min 4 -5 years' experience working within an analytical role

- Prior experience within a digital media role is highly desirable, particularly search, social and programmatic

- A degree in a quantitative field (e.g. economics, computer science, mathematics, statistics, engineering, physics, etc.)

- Proficiency in Excel (including but not limited to VLOOKUP's, arrays, pivot tables, conditional and nested formulas, VBA/macros)

- Experience with SQL/ Big Query/GMP tech stack / Clean rooms such as ADH

- Hands-on experience on BI/Visual Analytics Tools like PowerBI or Tableau

- Knowledge or hands-on experience on analytics platforms like Google Analytics, Data Studio, Adobe Analytics, MMP such as Firebase, Appsflyer, Kochava etc.

- Evidence of technical comfort and good understanding of internet functionality desirable

- Analytical pedigree - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way

- Proactive and results-oriented

- A positive, can-do attitude with a thirst to continually learn new things

- An ability to work independently and collaboratively with a wide range of teams

- Excellent communication skills, both written and oral

- An interest in media, advertising and marketing

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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