Manager - Analytics - Consumer Electronics

1. Scope of the role :

- Delivering Data & Analytics services in support of the goals of stakeholders and the Analytics / Digital function.

- Creating impact / value addition by driving adoption of Data & Analytics across the enterprise.

- Overall responsibility for TCL's customer database campaign operations, delivered through email, sms, social and app delivery platforms

- Will lead a team of 3 executives and 2-4 agency resources to manage the Watches & Accessories, New Business, Corp. Finance domains

2. Job Profile :

Manager Analytics :

- Engages with stakeholders, serves in facilitation and consultative roles to scope, develop, implement, and support Analytics solutions and deliverables.

- Working closely with business campaign execution teams, develop and manage campaigns and achieve incremental revenue targets

- Help enable the Digital Transformation journey by developing Dashboards, Analytics Models, etc to enable better decision making, uncovering of opportunities or addressing business issues.

- Takes overall responsibility for data and analytics deliverables, including thought leadership in problem solving and developing recommendations and executing them.

- Synthesizes team's work to create deliverables, including reports, spreadsheets, presentations, models and other outputs to document and communicate findings to senior executives

- Oversee team to create a high level of stakeholder engagement and quality of deliverables.

Campaign Operations Manager :

- Working closely with Manager - Analytics & stakeholder, establish cadence for planning, monitoring and reviewing of campaign execution.

- Oversee management of campaign calendar schedules with incoming campaign requests, prioritization, campaign briefs preparation and subsequent discussion with internal and external stakeholders

- Drive personalization and operational improvement programs to drive efficacy of ongoing and future programs

- Manage campaign analysis and feedback reporting

- Initiate and assist with the implementation of campaign optimisation tools and technologies including the ongoing Digital Transformation project.

- Maintain campaign related assets - target customer segment profiles, propensity models, etc

- Innovate - pitch innovative campaign ideas, explore new campaign strategies and directions, test new channels

3. Key Deliverables :

1. Creating impact by flawless execution of analytical solutions and deliverables (impact, effectiveness, innovation and on-time execution).

2. Seamless campaign management in order to achieve incremental revenue targets.

3. Build and manage smooth working relationships with stakeholders, required to scale adoption of data & analytics as well as meet business goals.

4. Ensuring successful implementation of the Digital transformation program.

5. Manage smooth planning, development and deployment of campaigns

6. Achieving operational campaign analytics metrics (incremental sale, lift, personalization, etc)

7. Drive continuous improvement by incorporating learning from ongoing campaigns - new developments, channels and new technologies.

4. Right Person :

1. MBA from a tier 1/ tier 2 business school

2. 7-9 yrs of work experience, min 5 yrs professional experience in Analytics, 3 yrs in Campaign mgmt.

3. Excellent verbal and written communication skills

4. Effective client management, relationship building and collaboration skills.

5. Excellent organizational and time management abilities

6. Demonstrated project management abilities.

7. Independently manage large and complex tasks in a fast-paced environment

8. Ability to analyze and solve complex issues and problems

9. Ability to initiate and follow through on complex programs of both short and long term duration

10. Ability to lead teams by provide mentoring and oversight to peers and junior members of the team

11. Advanced knowledge in statistics and familiarity with programming and database constructs.

12. Advanced knowledge of statistical packages (SPSS/SAS, R/Python), Marketing automation Tools (IMC,Adobe), database (MySQL) and BI tools like Qlikview, Tableau, Spotfire etc