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Manager - Analytics (3-8 yrs)
Manager - Analytics
- Own the development of MMM models and its deployment through state of the art tools
- Ability to improvise MMM models basis the client's need
- Identify latest market trends in Marketing Measurement and create internal frameworks
- Partner with Engagement teams to develop MMM product as customer zero, and be able to scale MMM capabilities
- Explore how all measurement frameworks complement and integrate with one another
Location : Gurgaon or Ahmedabad
Key Requirements :
- 2 to 5 and 7+ years of experience in building and deploying MMM solutions
- Experience in building MMM models from the scratch
- Good understanding of various MMM models methodology like Linear Regression, Hierarchical models etc.
- Good understanding of Marketing measurement frameworks
- Expert level understanding of Statistics and Machine Learning
- Experience of building MMM models for industries like Retail, eCommerce and CPG is a big plus
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