- Oversees communication strategy of Fresh business, forms and directs advertising strategies, implement ad campaigns, supervises advertising-related departments.  - Creating Annual Marketing Calendar to drive Footfall and Basket   - Handling Creative agency end to end- from Campaign Brief to execution of the campaign  - Managing ATL/BTL Budgets   - Very Good understanding of Media Planning - Traditional Media and Social Media   - Good analytical bent of mind.  - Planning of Campaign includes market where a particular campaign has to be executed through different languages and media i.e. (Press, Radio, TV, outdoor, leaflet, in-store activation etc.)  - Creative execution of weekly ads, Fortnightly printing catalogs, Radio & Outdoor as per campaign and Leaflet layout distributions.  - Creating campaigns that establish VF Stores as a leader in Fresh Foods- Bonus Budhwar, Hero Veg, the Firstfruit of the season etc.  - Develop new medium-specific properties to establish Fresh stores. New property on TV, Radio and Social Media  - Develop a store BTL plan centrally for Reliance Fresh stores.  - Coordinating with state marketing team and sharing relevant images with them for leaflet, coordinating with agency, category & Media Team  - Initiate market research studies and analyze their findings  - Ability to work under tight deadlines.

Mumbai

Manager - Advertising & Media Planning - Retail 

Manager - Advertising & Media Planning - Retail  ,Job Description for Manager - Advertising & Media Planning - Retail  in HR Consulting Firm in  Mumbai for (10-13) years of experience. Apply Now!

Job Description for Manager - Advertising & Media Planning - Retail  in HR Consulting Firm in  Mumbai for (10-13) years of experience. Apply Now!