Manager - Acquisition & Activation - BFSI

Manager - Acquisition & Activation

Acquisition :

Drive the acquisition for the firm which would involve :

- Planning and executing campaign month on month (Digital campaign).

- Co-ordination with Bank Demat product team to identify the set of bank's customers which should be target for a/c opening.

- Ensure higher conversion on leads generated which would be the matrix for review.

- Co-ordinate with Tele calling team to ensure maximum conversion at first level (Calling level) to ensure most lead are passed to sales team.

- Daily MIS preparation and circulation for the status of leads at the calling level.

- Daily reviews on the status of leads and take action accordingly depending upon various dispositions of the leads.

- Regular review along with contact center team to evaluate scope of improvements in calling and modifying the scrip to ensure customer is converted.

- Co-ordinate with sales team to ensure that every lead passed from call center has full potential from conversion.

- Communications (SMS/ E-Mail) to customers in case they are non contactable or not reachable.

Activation :

Drive activation on customers who have opened a/c to ensure 100% customers start trading within 30 days of a/c opening.

- Drive activation along with contact center team to ensure customer start trading immediately.

- Plan the activation cycle for a newly on-boarded customer to ensure faster activation.

- Deep dive into each and every disposition and plan out the activation campaign for various set of customers.

- Regular reviews to ensure the targets are met.