Talent Acquisition at Tyche Jobs
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Manager - Consumer Insights - FMCG - IIM/XLRI/TISS/SCMHRD (7-15 yrs)
Consumer Insights Manager - FMCG - IIM/XLRI/TISS/SCMHRD
Main Responsibilities of a Consumer Insights Manager :
Your responsibilities will include :
- Devising actionable strategies from customer insights
- Bringing the consumer perspective to marketing decision-making by executing market analysis and research activities to provide insights and recommendations
- Managing external agencies for the execution of research projects
- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs
- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities
- Conveying analysis and recommendations via presentations and written reports
Key Requirements :
- You have a degree in Marketing, Business Administration, or a related field.
- You have prior experience within a similar role.
- You are experienced in managing a wide range of qualitative and quantitative research.
- You possess strong analytical skills with the ability to leverage data to develop strategy/decisions.
- You are familiar with putting together data from multiple sources to tell a story.
- You have strong knowledge of business visualization tools such as Power BI and Tableau.
- You are a strategic thinker with good communication and presentation skills.
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