Sr. Manager - CRM (Growth Marketing) We are hiring Sr. Manager - CRM for our Marketing Growth team located at Gurgaon. Minimum Qualifications : - Bachelor's degree or equivalent practical experience. - Have experience ideally working on Consumer-Facing, Large-Scale products. - Previous work experience with an e-commerce/startup/early-stage companies Skills/Competencies Required : - Must have knowledge of Google Analytics, Hotjar, Clevertap, Excel. - Experience in campaign planning, execution and measurement process - Must be comfortable in handling large volumes of data - Quick learner and highly action-oriented with the ability to work in a fast-paced and dynamic environment - You enjoy working in teams and are an excellent team player with good written and verbal communication skills Responsibilities : - Plan and execute email, SMS, Whatsapp, Fb Messenger & Push Notification campaigns to target users with relevant and personalized communication. - Leverage data and analytics to understand user behaviour and transaction/search patterns - Come up with strong data insights for developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve measurable KPI's. - Formulating and executing the CRM strategy aimed at increasing traffic, retargeting, repeat purchase, reduce churn and cross-sell by working closely with the Marketing, Product, Tech and Ops teams - Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base (new, active, at risk, dormant) appropriately to identify opportunity areas in the user's lifecycle. - Lead loyalty efforts - understanding and mapping user behaviour (immersions, profiling) piloting and experimenting with the construct and final rollout. - Drive and monitor A/B tests and data-driven experiments. - Responsible for quality assurance of all CRM campaigns. - Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards. - Learn everything you can about our customers through data and use it to drive your CRM Campaigns - You are passionate about your customers and always bring questions back to what will serve them best.

Gurgaon/Gurugram

Mamaearth - Senior Manager - CRM - Growth Marketing 

Mamaearth - Senior Manager - CRM - Growth Marketing  ,Job Description for Mamaearth - Senior Manager - CRM - Growth Marketing  in Honasa Consumer Pvt. Ltd. in  Gurgaon/Gurugram for (2-5) years of experience. Apply Now!

Job Description for Mamaearth - Senior Manager - CRM - Growth Marketing  in Honasa Consumer Pvt. Ltd. in  Gurgaon/Gurugram for (2-5) years of experience. Apply Now!