Duties and responsibilities: - Develop & execute the Marketing mix for the brand in line with the overall marketing strategy in the priority international markets - Work closely with agency and cross-function teams to define & execute the brand purpose - Assess the competitive & category landscape in the international, markets and identify targeted cohorts - Plan & execute ATL campaigns across media ( Mass, social, On ground) - Ideation, planning & control of all BTL activities & Sales Promotion initiatives undertaken on the brand. - Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touchpoints is in line with the Brand's Point of View - Customer Insights - Work closely with research agency to understand customer insights. Understand triggers influencing buying, buying process and shopping behaviour - Market Intelligence - Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis- vis competition - Social Media Marketing - working closely with agency to align social marketing calendar to drive awareness and engagement across all social media platforms - Monitor the marketing budget and expenditure - Preferred a self-driven individual who demonstrates agility and hustle and is willing to take on challenging assignments Qualifications& Experience: - Strong GCC/ International experience in managing Indian/ MNC brands or FMCG Senior Brand Manager experience. - Experience 5 to 7 years of experience in managing brands and campaigns - Experience of having worked in international markets Such as UAE, Saudi Arabia, Kuwait etc - Worked directly with IG and YT influencers in UAE - Worked with brands in the personal care or cosmetic industry

Gurgaon/Gurugram

Mamaearth - Senior Brand Manager - International Markets 

Mamaearth - Senior Brand Manager - International Markets  ,Job Description for Mamaearth - Senior Brand Manager - International Markets  in Honasa Consumer ltd. in  Gurgaon/Gurugram for (5-8) years of experience. Apply Now!

Job Description for Mamaearth - Senior Brand Manager - International Markets  in Honasa Consumer ltd. in  Gurgaon/Gurugram for (5-8) years of experience. Apply Now!