Senior HR Manager at Honasa Consumer Pvt. ltd.
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Mamaearth - Senior Brand Manager (4-6 yrs)
Job Description -
- Develop & execute the Marketing mix for the brand in line with the overall Marketing strategy
- Work closely with agency and cross - function teams to define & execute brand purpose
- Design Brand Architecture
- Plan & execute media campaigns/ATL promotion initiatives for the brand
- Ideation, planning & control of all BTL activities & Sales Promotion initiatives undertaken on the brand.
- Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brand's Point of View
- Owns Brand Awareness Scores
- Customer Insights - Work closely with research agency to understand customer insights. Understand triggers influencing buying, buying process and shopping behaviour
- Market Intelligence - Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-a-vis competition
- Social Media Marketing - working closely with agency to align social marketing calendar to drive awareness and engagement across all social media platforms
- Monitor the marketing budget and expenditure