Upgrade to Pro Member
Mamaearth - Performance Marketing/Acquisition Strategy Role - Social Media (3-9 yrs)
Key Responsibilities:
- Responsible for setting the overall organization-wide Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across google and facebook
- Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue
- Own & deliver on user growth target. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and CPTs.
- Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
- Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning
Desired Profile:
- Educational Qualification: MBA/Engineer from a tier 1/2 institute
- Proven fb marketing experience and working with the creative and content team to get high performing creatives
- Well-versed in performance marketing, conversion, and online customer acquisition
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.
- 3+ years digital marketing experience
- Excellent team player with excellent written and verbal communication skills.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
