Manager/Sr.Manager CRM - Honasa Consumer Pvt Ltd - Mamaearth HCPL is looking for an Ambitious Manager/Sr. Manager-CRM to join our team. Minimum Requirements : - A graduate from a premier institute with 3-4 years of relevant experience in CRM/Retention, Marketing/Marketing Analytics. - Hands-on experience in campaign management platform(s) like clevertap, netcore, moenage. - Ecommerce experience in CRM ( Email, SMS, Push & WhatsApp) or other Marketing functions - Good working knowledge of SQL, MS Excel, Google Analytics and similar data analytics tools Skills/Competencies Required : - Experience on working with both App & Website - Experience in campaign planning, execution and measurement KPIs - Quick learner and highly action-oriented with the ability to work in a fast-paced and dynamic environment. Key Objectives : - To own and drive customer retention projects & initiatives designed to increase repeat purchase, customer engagement, LTV and retain customers (reduce churn) Responsibilities : - Manual and Automation Campaigns KPIs chase - Plan and execute Manual and automated campaigns for maximum revenue extraction along with optimised KPIs like Open rate, CTR, CR, ROAS and lower effective discount % Campaign Design & Operations : - Ideate, build & execute customer lifecycle campaigns (Automated & Non-Automated) to increase repeat purchase & LTV from existing customers - Manage full ownership of monthly/quarterly/annual sale events on Mamaearth to maximize & deliver on revenue & engagement targets - Campaign planning, execution, launch of new engagement activities etc. Campaign & Customer Analytics : - Work closely with Analytics team to drive customer & campaign analytics to improve efficiency of retention programs/campaigns - maximize revenue, conversions, engagement metrics - Implement & optimize daily/weekly/monthly retention & customer lifecycle campaigns (automated & non-automated) to deliver on growth targets Ownership Of Retention Projects : - Innovate, launch & drive new retention marketing initiatives to build app base, customer engagement & stickiness - Project Management & end-to-end execution of retention projects coordinating with Marketing, Product/Tech & Analytics Teams Coordination With Stakeholders For Campaign Execution - Work closely with Site, Design & Copy, CRM teams to execute all retention/customer lifecycle campaigns.

Gurgaon/Gurugram

Mamaearth - Manager/Senior Manager - CRM 

Mamaearth - Manager/Senior Manager - CRM  ,Job Description for Mamaearth - Manager/Senior Manager - CRM  in Honasa Consumer ltd. in  Gurgaon/Gurugram for (3-4) years of experience. Apply Now!

Job Description for Mamaearth - Manager/Senior Manager - CRM  in Honasa Consumer ltd. in  Gurgaon/Gurugram for (3-4) years of experience. Apply Now!