Mamaearth - Google Ads Manager

The Job Overview: Google Manager

We are seeking a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Google Analytics.

Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.

Responsibilities

Below are some of the responsibilities a Google Ads expert is expected to assume in their position:

- Manage all aspects of Google Ad campaigns

- Analyze and optimize ad campaigns to increase return on investment (ROI)

- Use Google Ads to drive a variety of online marketing campaigns

- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI

- Manage and optimize display campaigns across multiple devices

- Develop PPC strategies to increase online visibility

- Collaborate with a team of marketers, Google Ads specialists, and engineers

- Take part in a complete marketing experience as you lead every facet of the consumer buying journey

- Develop and execute new and innovative strategies for consumer acquisition

- Experience in Marketing funnel analysis and strong data orientation, in general, is crucial

Job Qualifications and Skill Sets

Below are the qualifications expected of a Google Ads expert:

- A degree in digital marketing or a related business field

- Prior experience with a D2C brand or managing performance account

- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads),Google Analytics, Google Merchant Center, and Mobile Measurement partner like Appflyer, Adjust, Branch, etc

- An understanding of search engine optimization (SEO) and search engine marketing (SEM)

- Google Ads certification

- Competency in using Word, Excel, and PowerPoint to produce reports and presentations for clients

- Handled a team prior