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28/01 Sushmita Singh
HR at Mama Earth

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Mamaearth - Brand Manager & Research - IIM/MDI/ISB/FMS (5-9 yrs)

Gurgaon/Gurugram Job Code: 886195

We're looking for a Brand Manager and Research, who will be a key part of the Brand Marketing team at Mamaearth. The Brand Manager is excellent at brand understanding and management, campaign management, media understanding (digital & conventional).

Key Responsibilities :

- Brand campaigns, from brief to execution to post-campaign analysis, end to end ownership

- Brand understanding & researches, brand tracks, consumer understandings

- Driving brand awareness campaigns on digital and other platforms - Tv, Digital, Videos, Social media etc

- Agency relationship management; creative, media and other agencies

- Understanding and reporting of brand KPIs, basis internal analytics and research

- Category understanding and management.

Qualifications :

- 5+ years of work experience in a brand management role; or a senior planning/account management role in an agency (preferably in an FMCG brand)

- MBA from a known institution (top or tier 1 B-schools)

- Understanding of digital marketing and landscape

- Excellent written & verbal communication skills, able to write creative briefs and put across point of view clearly

- Proven organizational skills, including strong attention to detail and managing multiple projects simultaneously

- Strong people and people management skills

- A thirst to learn and excel.

Women-friendly workplace:

Maternity and Paternity Benefits

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