MakeO Healthcare Technologies - Director - Digital Marketing

Director - Digital Marketing

Key Responsibilities:

Strategic Leadership:

- Define and implement a comprehensive digital acquisition strategy.

- Identify and scale high-impact marketing initiatives to drive growth.

End-to-End Campaign Ownership:

- Manage the full lifecycle of paid marketing campaigns:

- Budgeting and resource planning

- Creative direction and production

- Landing page and conversion rate optimization

- Ongoing performance tracking and adjustment

Performance Analysis & Reporting:

- Track KPIs and marketing ROI across channels.

- Deliver regular performance reports and insights to senior leadership.

Testing & Optimization:

- Build a high-cadence experimentation framework (A/B testing, multivariate testing).

- Continuously optimize campaigns for cost-efficiency and impact.

Channel Strategy & Execution:

- Execute advanced SEM, keyword, and retargeting strategies.

- Drive personalized acquisition efforts using cohort and segment-based targeting.

Cross-Functional Collaboration:

- Work with Growth and Product teams to develop user-level insights.

- Partner with Brand Marketing to align messaging with performance objectives.

Marketplace & E-Commerce Management:

- Lead digital marketing and asset management for platforms such as Amazon and Flipkart.

- Optimize marketplace presence to maximize visibility and revenue.

Required Experience & Qualifications:

- 8+ years of experience in performance or digital marketing, managing large-scale campaigns and working with multiple stakeholders in fast-paced environments.

- Proven track record in executing and scaling performance marketing initiatives across channels such as paid search, social, display, and video.

- Strong proficiency with SEO, SEM, and SMM, along with expertise in data and attribution tools, analytics platforms, and campaign performance monitoring.

- Demonstrated ability to analyze complex data, extract key insights, and convert them into clear, actionable strategies and data stories.

- Experience in leading high-cadence experimentation frameworks, including A/B and multivariate testing, to optimize marketing performance.

- Strong cross-functional collaboration skills with the ability to lead with influence and drive alignment across marketing, product, growth, and analytics teams.

- A growth mindset and comfort with ambiguity, experimentation, and problem-solving in evolving, cross-disciplinary environments.

- High attention to detail and organizational discipline in managing concurrent campaigns and initiatives.

- Experience working with e-commerce marketplaces such as Amazon and Flipkart is a plus.

- Willingness to operate beyond defined responsibilities to support broader business objectives and ensure cohesive execution across teams.

Preferred Experience:

- Experience in healthcare/retail industry.