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11/11 Makemytrip Jobs
Talent Acquisition Team at MakeMyTrip.com

Views:1495 Applications:53 Rec. Actions:Recruiter Actions:0

MakeMyTrip.com - Manager - Online Marketing - Paid Search (7-10 yrs)

Delhi/NCR Job Code: 174984

Core Purpose of the Job:

- Spearheading the team to strategize, develop, and execute PPC (Pay per click) marketing strategy to drive revenue for the business.

Location: Gurgaon / Phuket

Areas of Responsibility:

- Identifying and implementing strategies for increasing site traffic through PPC marketing strategy.

- Managing Ad Campaigns on the major search engines like Google, Yahoo, and MSN.

- Responsible for keyword research, Account/Campaign structuring, bid management, and tracking for key performance indicators.

- Handling bid management software, click fraud detection and web analytics.

- Improvement of volume and cost delivered through search campaigns by :

- Driving keyword expansion.

- Improving account structures.

- Optimizing of quality score, landing page , Ad copy and bid optimization.

- Developing strong objective sets for campaigns based on business intelligence.

- Working closely with organic search team to ensure knowledge sharing as well as overall search (paid and organic) optimization.

- Development of search marketing strategies for market entry and penetration for the existing and new international markets footprint for Make My Trip.

- Hiring, managing and driving agencies and tools for managing search campaigns.

- Manage Relationships with Search Engine Partners.

- Stay on top of current search engine news, trends, Pay per click practices, and emerging items of interest.

- Report on the overall SEM health of our web properties and rolling up SEM reports in a meaningful way.

- Account Analysis report to differentiate performing campaigns from non performing campaigns drilled down to keyword level.

- Coordinate between Tech. / Dev. team, UI - Website Design, Content, Product and QA teams and make sure to have handshake between these departments.

Success Indicators:

- Successful delivery of the committed traffic quantity, quality and cost parameters agreed with the product / business / marketing teams.

- Increase in SEM visits and SEM shoppers.

- High internal customer satisfaction.

- Achievement of revenue targets of the collaborating LOB.

- Successful Implementation of strategic initiatives.

- High overall engagement of the team.

Educational Qualification:

- MBA/B.A./B.S degree or equivalent in Business or Marketing

Relevant Experience:

- Experience in handling Pay Per Click marketing strategies for internet savvy organizations.

- Exposure to web analytics and overall online marketing.

Functional Competencies:

- Analytical bent of mind.

- Exposure to various tools of web analytics.

- Advanced skills in Excel.

- HTML, Javascript (Tags, basic level coding).

- Ability to grasp web technologies.

Internet savvy: Knowledge of all aspects of website - (text, graphics, images ,designs, other common terminologies, technical aspects such as database-driven functionalities, general web functionality, Internet industry trends for all consumer marketing mediums e-commerce)

- High potential to learn tools and analyse data.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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