This position is based out of Gurgaon. You will have end-to-end ownership of a partner marketing program or channel. Your impact comes from your accountability in prioritizing the right focus, and key result deliverance through creating a strong data driven backlog. Your ability to achieve performance objectives, own all aspects of a channel, or program, while entrepreneurially investing, testing and learning is critical for success in this role.  ROLE AND RESPONSIBILITIES  1. Setup, plan and manage campaigns across different Meta channels (Hotel Ads Google, TripAdvisor, Trivago) for hotels. Work with the partners to increase marketing efficiencies while scaling up campaigns.  2. Run and analyze continuous multiple experiments to find new opportunities of growth and efficiency  3. Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).  4. Oversee and continue to improve pricing, attribution, and overall data access to analyze key metrics & provide complete performance reporting with relevant actions on insights gained.  5. Cross-functional collaboration with the category, revenue, and supply teams to improve competitiveness in the Meta landscape and with product teams to enhance conversion rates.  6. Leverage market research and audience insights to think creatively about segmenting, targeting and reaching potential customers with the appropriate channels and messages, and ensure creative validation through experimentation.  7. Use Google Analytics, and other third-party tools, to analyze and showcase the effectiveness of our digital strategies, including creating ad hoc and recurring reports.  QUALIFICATIONS AND EDUCATION REQUIREMENTS  1. 1-3 years- experience in Digital Marketing.  2. Experience in managing marketing activities with and through third-party tools  3. Strong team player with a high degree of flexibility and positive communication that motivates and influences the achievement of team objectives.  4. Ability to work in a fast-paced environment that changes rapidly  5. Post Graduate, Preferably MBA/marketing major  PREFERRED SKILLS  - Very good communication skills, Earlier exposure to ecommerce marketing, Demonstrated the ability to create innovative new marketing programs and/or partnerships that generate results  - Bias toward decision making based on data and high proficiency with Excel and using it to configure, analyze, and present data  - Basic knowledge of database and architecture  - Exposure to marketing automation & Analytics tools like Appsflyer, Google Analytics, Segment, Branch etc  ADDITIONAL NOTES  Candidates with earlier exposure to marketing functions in the ecommerce industry, telecom or Agency will be preferred.

Gurgaon/Gurugram

 MakeMyTrip - Senior Executive - Meta Marketing  

 MakeMyTrip - Senior Executive - Meta Marketing   ,Job Description for  MakeMyTrip - Senior Executive - Meta Marketing   in Go-MMT in  Gurgaon/Gurugram for (1-3) years of experience. Apply Now!

Job Description for  MakeMyTrip - Senior Executive - Meta Marketing   in Go-MMT in  Gurgaon/Gurugram for (1-3) years of experience. Apply Now!