AREAS OF RESPONSIBILITY (AOR) - To develop & execute the Marketing Plans for the MMT & GoIbibo - Brand & Offline marketing. - To manage and coordinate all marketing, advertising for Holidays Business. - To manage the marketing budget and deliver marketing activity within agreed budget - Responsible for MMT & GoIbibo social outreach program and driving consumer engagement leveraging Digital Channels - To Work with and Manage the Advertising and Media Agency to deliver the appropriate Marketing Communication - To participate in research to define brand action plans, define plans (promotions, New Product Introductions) in line with the brand seed and coordinate execution in line with the corporate strategy to enhance brand preference and profitability. - Develop effective product positioning in the market - Develop architecture for the brand and maintain brand integrity and compliance across product lines, marketing materials and all other internal and external communication as it pertains to our brands - Manage Sponsorships, Branded Partnership Opportunities - Responsible & monitor Business Health, Brand Health & Business Indicators measured through Direct Traffic - New User Acquisition; Organic Mobile App Downloads - Over Business Delivery, Flights & Hotels Market Share; Overall Holidays Business Profitable growth - Deliver Brand Led Marketing Campaigns to consistently drive Salience & Consideration for the brand - Successful execution of Marketing strategies while working in cross-functional teams - Innovative marketing programs to establish Brand salience and strengthen brand equity. - Driving brand equity index and develop the desired positioning. - Ensuring resource optimization and marketing cost efficiencies through new ideas/ promotions/ marketing channels. - High on customer satisfaction KEY RELATIONSHIPS Internal (i.e., colleagues, other business units) External (i.e., suppliers, customers, service providers) - Product Team - Revenue Team - Other Online Marketing Team Members - Media Agency - Digital Agency - Creative Agency - BTL execution Agency Qualification And Experience Educational Qualifications Mba/Pgdbm In Marketing Relevant Experience - 12 - 15 year's experience in brand marketing - Past experience in Independently developing and maintaining marketing strategies for a Business - Should have worked extensively in B2C categories & should have good exposure to Branding and Marketing Programs Development and Execution.

Gurgaon/Gurugram

MakeMyTrip - Director - Brand Marketing 

MakeMyTrip - Director - Brand Marketing  ,Job Description for MakeMyTrip - Director - Brand Marketing  in Make MyTrip in  Gurgaon/Gurugram for (12-15) years of experience. Apply Now!

Job Description for MakeMyTrip - Director - Brand Marketing  in Make MyTrip in  Gurgaon/Gurugram for (12-15) years of experience. Apply Now!