05/04 Isha Kalia
Senior Executive HR - Recruitment at Makemytrip

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MakeMyTrip - Deputy Manager - Paid Marketing Analytics - IIM/IISc/ISB/MDI/FMS (3-6 yrs)

Gurgaon/Gurugram Job Code: 683353

Core Purpose of The Job:

Responsible for driving scale and ROI for display remarketing and meta channels (google, facebook, tripadvisor, HPA, trivago). Develop business plans, revenue projections and deliver against it. Co-ordinate across cross functional teams and manage key stakeholders. Candidates with hands on experience of catalog/feed based bid management solutions will be preferred.

Areas of Responsibility:

- Execute remarketing/meta campaigns across devices (desktop, msite and app)

- Leverage data and analytics to deliver strong marketing efficiencies.

- Devising and executing bidding strategies for meta channels (HPA, Tripadvisor, Trivago)

- Monitoring, Tracking and optimizing campaigns to ensure business deliveries.

- Test new platforms, features and optimization methods.

- Co-ordinate between Tech and Product to drive conversion optimization

- Regular co-ordination with internal stakeholders with performance reporting.

Desired Profile

- Educational Qualification: MBA/B.E degree or equivalent degree in quantitative field from a tier 1 institute

Hands on experience in Analytical tools - SQL, R/Python

- Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.

- Hands-on experience with catalog based bid management strategies/tools for meta channels/SEM will be desirable.

- 3-5 years digital marketing experience with at least 1 year of experience in desktop/mobile/app retargeting/meta channels eg. HPA, PLA, Tripadvisor. Preference to be given to candidates with prior experience of working with meta channels.

- Working knowledge of Advanced Excel skills (VB etc), Exposure to various tools of web analytics (GA, Omniture etc.), HTML, Javascript (Tags, basic level coding). A tech/development background will be an added advantage.

- Excellent team player with good written and verbal communication skills.

Women-friendly workplace:

Maternity and Paternity Benefits

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