Job Title : Assistant Manager/Deputy Manager Paid Search Job brief : The Search Engine Marketing (SEM) Specialist will manage paid search campaigns on Google and Bing. The SEM Specialist will effectively manage the paid search budget and work with the relevant business team in order to maximize ROI, drive traffic, and customers. Responsibilities : - Completely responsible for Adword campaign set up, optimization and de-bugging. - Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns - Track, report, and analyze website analytics and PPC initiatives and campaigns - Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies - Optimize copy and landing pages for paid search engine marketing campaigns - Perform ongoing paid keyword discovery, expansion and optimization - Research and analyze competitor advertising links Requirements : - Proven SEM experience and success managing PPC campaigns across Google and Bing - Well-versed in performance marketing, conversion, and online customer acquisition - Up-to-date with the latest trends and best practices in search engine marketing - In-depth experience with bid management tools (e.g., AMO, Conversion Optimizer, Click Equations, Marin, Kenshoo, Search Ignite) - Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) - Strong analytical skills and experience generating SEM reports - Familiarity with A/B and multivariate experiments - Working knowledge of HTML, CSS, and JavaScript development and constraints - MBA from tier 1 college - 4-6 years of relevant experience

Gurgaon/Gurugram

MakeMyTrip - Assistant Manager/Deputy Manager - Search Engine Marketing/Paid Search 

MakeMyTrip - Assistant Manager/Deputy Manager - Search Engine Marketing/Paid Search  ,Job Description for MakeMyTrip - Assistant Manager/Deputy Manager - Search Engine Marketing/Paid Search  in Make MyTrip in  Gurgaon/Gurugram for (4-6) years of experience. Apply Now!

Job Description for MakeMyTrip - Assistant Manager/Deputy Manager - Search Engine Marketing/Paid Search  in Make MyTrip in  Gurgaon/Gurugram for (4-6) years of experience. Apply Now!