Responsibilities Responsible for planning, implementing, analyzing, developing and optimizing Makemytrip's mobile performance marketing campaigns. Responsibilities: - Responsible for driving New User Acquisition &amp; Revenue for MakeMyTrip via Paid Online Channels (predominantly Ad Networks, Affiliates, Google &amp; Facebook) - Track and optimize activity to increase the ROI from paid acquisitions through attribution tracking tools. - Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives. Measure and optimize on performance - ROI, retention, engagement etc - Plan and manage the budget to achieve optimum ROI per acquisition. - Create and maintain metrics reports to showcase the health of the campaigns. - To devise, implement and run innovative campaigns across campaigns in line with budgets - Manage strong business relationships within the digital ecosystem. Understand and manage dynamics to drive best practices in this function. - Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates on attribution, programmatic media buying, social media acquisitions. Role requirements: - 2 - 4 years- experience in Digital / Online Marketing at an Ad network or in the ecommerce space - Experience in managing multiple advertising agencies, networks, affiliates &amp; partners. - Knowledge of performance marketing tracking tools MAT/Appsalar/Appsflyer and analytics tools Omniture /Mixpanel /Google Analytics Premium - Advanced skills in Excel, knowledge of powerpoint and slide building - Analytical, with the ability to interpret information, news, data, and research quickly - Mobile ecosystem knowledge

Gurgaon/Gurugram

 MakeMyTrip - Assistant Manager/Deputy Manager - Digital Marketing  

 MakeMyTrip - Assistant Manager/Deputy Manager - Digital Marketing   ,Job Description for  MakeMyTrip - Assistant Manager/Deputy Manager - Digital Marketing   in Go-MMT in  Gurgaon/Gurugram for (2-4) years of experience. Apply Now!

Job Description for  MakeMyTrip - Assistant Manager/Deputy Manager - Digital Marketing   in Go-MMT in  Gurgaon/Gurugram for (2-4) years of experience. Apply Now!