Main Street - Hubspot CRM Manager/CRM Marketing Specialist

Role:

The goal of the CRM Marketing Specialist is to facilitate the use of CRM software to improve the efforts of the sales, customer service, and marketing teams. Their job is to ensure that whoever needs to use the software interacts smoothly with the technology. While their role is ultimately the - CRM evangelist,- they also help companies use the software to their advantage to create better customer relationships by building the brand's reputation.

Tasks:

- Establishing workflows and standards or entering data in the CRM

- Spotting ways to improve the usage of the CRM through automating basic everyday tasks

- Customizing and pulling marketing reports from the CRM

- Analyzing the marketing reports to determine what kind of customer trends the business should respond to

- Writing training manuals and teaching staff on how to use the CRM

- Troubleshooting user or software errors that inhibit the efficiency of the interaction between people and technology

- Meeting with teams to help them analyze business trends

Required skills:

- Expertise in the CRM software (HubSpot)

- Ability to help figure out how to better integrate the CRM with internal legacy platforms

- The skill to resolve technical CRM issues, including responding to customization requests

- Organizational skills, which help the CRM Marketing Specialist juggle competing demands from marketing, sales, customers, and management

- Collaboration and patience to serve as the bridge between marketing and sales

- Strong writing skills to communicate with internal partners or even to write technical training manuals for end-users

- Public speaking skills that allow them to train others on CRM software

- Attention to detail, to manage the integrity of the CRM data

- Ability to discern meaning from patterns and spot trends from data

- Good problem-solving abilities and excellent communication