Mahindra - Senior Manager - Marketing & Brand Management

Job Description :

1. Drive ideation of the Project level goals based on the communicated strategic imperatives for the brand

2. Provide inputs & real-time information via secondary research, market intelligence and consumer research so as to support continual strengthening of the brand

3. Conduct media planning and coordinate all modes of marketing communication/ promotion execution across 360 degree mediums, including ATL and BTL - such as print, outdoor, radio, launches, events, exhibitions, activations, etc in order to drive Project delivery

4. Innovatively execute various marketing collaterals required for the project within the prescribed budget, quality and timelines

5. Be the single point of contact for all the product related queries from sales during events/activations for assigned Project(s). Ensure that necessary information is communicated to the relevant stakeholders in a timely manner

6. Liaison with the agencies with respect to briefs, communication strategy. Ideating marketing initiatives & programs along with agency partners

7. Liaise with purchasing/ accounts department on requirements of marketing materials, execution and vendor payments

8. Continuously building a pool of marketing vendors capable of executing various jobs as per the prescribed quality, timelines and budget