Role: ASM

Key Responsibilities:

- Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail)

- Plan and execute activations for enquiry generation.

- Ensure quality and quantity of test drive (from all enquiry sources.)

- Ensure accuracy and authenticity of booking data. Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.

- Focus on processes to improve conversion ratio (CVR), Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.

- Manpower Productivity - Identify training needs and ensure effectiveness. Motivate and retain manpower by rewards and incentives.

- Ensure Adherence to Sales story. Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.

- Ensure adequacy and quality of Digital engagement managers.

- Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month

- Plan and execute activations for enquiry generation

Preferred Industry : Automotive

Educational Qualification: MBA/PG Dip in Management

Experience: Core Automotive

Key Skills: Change Management, Capability building, consultative selling, designing customer experience, Market Intelligence, order management, Product knowledge optimization, product knowledge hybrid vehicle, territory coverage optimization.

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