Manager at Mahindra Home Finance
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Mahindra Home Finance - Manager - Strategy & Marketing (2-5 yrs)
Industry : Financial Service Sector
Reporting : COO
Location : Head Office
Job Purpose :
Mahindra Home Finance has a unique business model focused on rural and semi-urban geographies. The strategy and marketing manager oversees all internal and external communication across all media.
Duties & Responsibilities :
- Project management to ensure on-time delivery of marketing projects.
- Working with business teams to devise strategies and marketing campaigns.
- Ensure adoption and continued improvement of physical / digital marketing initiatives.
- Managing external stakeholder communication across all media (website, social media, WhatsApp for business etc.) and also assist with presentations for MRHFL board, regulator and investors.
- Several marketing initiatives involve deep understanding of technology; he plays the role of project manager for these marketing IT projects and coordinates between the business, IT and vendor teams and ensure success of these digital initiatives
Key Challenges :
- Developing digital marketing capabilities in an organization where all processes are physical
- Coordinating across multiple departments
Professional Qualification :
- Engineering background + 2 yrs exp. Post engineering & MBA from colleges like ( SIBM / IIFT / NMIMS / TAPMI ). Post MBA experience of 2 about years.
- Good communication skills; project management; passion for marketing experimentation targeted towards rural and semi-urban geographies