Magnaquest Technologies - Marketing Manager

Marketing Manager

Job Location : Hyderabad

Permanent Position

Years of Experience : 4 to 8 years

Job Description :

- Were looking for an experienced and versatile marketing manager who is hungry to carry out lead generation activities, digital marketing & other marketing related activities.

- Our ideal candidate should have experience in running webinars, run ABM campaigns, lead generation, strategize the development of collaterals for the company & the product, adept at marketing automation & overall marketing efforts for a B2B product company.

- The candidate should be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.

- The marketing manager will report to the Director of Marketing and will be leading a team of 8-10 members.

Responsibilities :

- Ideate & run webinars every month

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Should be well equipped with Inside Sales and Account based management strategy

- Should excel in Lead Generation Activities & understand the usage of database generation tools.

- Develop & implement a marketing automation strategy for the company

- Build strategic relationships and partner with key industry players, agencies and vendors

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Analyze consumer behavior and adjust email and advertising campaigns accordingly

- Developing a go-to-market strategy for the new sectors

- Coordination and organization of demand generating activities like tradeshows, company events or

customer workshops

- Build marketing programs to support specific marketing objectives across different channels and segments

in support of our overall strategic marketing plan

- Partner with creative teams, other internal stakeholders, and external agencies and vendors

- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders

and leveraging the right internal processes

Critical Skills Required :

- Good interpersonal, presentation and communication skills

- Needs to be well versed with LinkedIn Sales Navigator Automation & Email tools

- Ability to create campaigns to attract customers including creation of collaterals & marketing content

- People Management skills to connect with different internal departments

- Proven experience in identifying target audiences and in creatively devising and leading across channels

marketing campaigns that engage, educate and motivate

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures

with spreadsheets

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Experience with marketing automation and CRM tools

- Strong project management skills

Qualifications Required :

- Education ; Bachelors/Masters degree from a reputed educational institution is a strong plus; MBA is a

preference

- Work Experience ; 4 to 8 years of experience in marketing roles in hardware or software product

organization/sales roles in business-to-business segments

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