Maersk - Regional Manager - Marketing Activation (5-10 yrs)
Key responsibilities
- Responsible for marketing activation for specific customer segments.
- Define marketing strategy for those segments in line with business priorities.
- Responsible for optimizing customer journeys as part of vertical and product campaigns with the objective to increase - share of wallet- of existing customers and to reach out to new prospects
- Identify right activation channels based on customer buying journey, which is effective for the identified target audience.
- Collaborate with internal and external creative agencies from brief development through asset creation and execution.
- Measure selected marketing campaigns to provide clear ROMI by establishing objectives and targets, tracking and analyzing performance, report return-on-objectives.
- Collaborate with cross-functional stakeholders to activate campaigns, as well as support initiatives to ensure campaign readiness and alignment for local market implementation and execution
- Manage customer-facing events by providing a consistently high-quality experience for new and existing customers
We are looking for
- Experience building multi-channel campaigns, both organically and with paid media, including PPC, social media, event management and other digital channels.
- Experience in content strategy, including white paper development, thought leadership, intent data, social selling, and market articles.
- Ability to define what content works best along the customer journey and how to build efficient customer journey
- Experience in Revenue Marketing and Account-Based Marketing
- Ability to use metrics to gain internal buy-in and develop objectives.
- Project management skills managing different campaigns at one time
- Strong communication skills, enabling you to engage and influence stakeholders
- Self-starter who excels working independently and as part of a team.
- Create and identify new marketing strategies that drives customer interest and helps our sales teams in lead generation/capturing new customers
- Experience in B2B lead generation and lead nurturing
- Responsible for building traffic and driving quality leads
- Collaborate with business teams to understand their priorities and plan marketing activities to support the same
- Strong digital marketing expertise
- Strong experience in digital marketing and content creation required. Hands on experience on SEM, SEO, PPC, Google Ad words, Google Analytics, Affiliate marketing
- Assess the effectiveness of the marketing programs that support your campaigns on an ongoing basis, and report back to the business on required changes
- 5+ years- experience with background in Campaign Marketing / Digital Marketing preferably from a B2B business.
- Experience in logistics sector - preferred
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