Introduction :

- The Machani Group is a family-run group of businesses with a strong drive for entrepreneurship, innovation and social impact. It builds on generations of legacy of social capitalism.

- The group continues expanding its portfolio into new industries and sectors, and is looking for exceptional individuals to join its current and future teams.

What we offer:

- A welcoming work environment in a spacious villa in Koramangala, with breakout rooms suitable for collaborative sessions as well as the option to sit in more secluded spots when one needs to focus on a task at hand.

- An environment in which independent thinking, autonomy, and radical ideas are not suppressed but encouraged and expected - one in which you are welcome to challenge status quo thinking, you can fully apply yourself to start and run bold initiatives and to see the impact of your diligent effort, an environment where you are expected to share feedback with your supervisors.

- An environment in which failed experiments are an accepted means of learning and discovery.

- A remuneration structure that rewards your achievements and unique input, including revenue- or profit-sharing schemes and equity in new ventures for corresponding roles.

- Flexible working hours and the ability to occasionally work from home.

- Opportunity to spend 10-20% of your time on hobby projects within the group's portfolio.

- Opportunity to cross-learn with other talented individuals who you work with.

Role:Digital Marketing Associate

Location: Koramangala, Bangalore

Organisation: The Machani Group

Role Objective

- We are looking for an all-round digital marketing team player who has a wide range of experience across the digital marketing landscape.

- The Digital Marketing Associate will be responsible for producing, executing and analysing digital engagement strategies. We're looking for someone who understands extensively how to use various tools and channels such as web analytics, search engine optimisation, email marketing and social media to contribute to our overall marketing goals: increased brand awareness, brand trust, and sales leads from digital sources.

Responsibilities :

- Writing copy for digital platforms (blog writing, social media content, website copy, email marketing campaigns, brochures)

- Contributing to digital marketing campaign ideas and execution

- Writing ad copy

- Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)

- Tracking and reporting on SEO performance, and SERP rankings

Required skills and experience:

- At least 5 years of working experience in digital marketing

- Demonstrated experience and success in growing audiences across social media platforms (Facebook, Instagram, LinkedIn)

- Solid knowledge of Google Ads, Analytics (experience in Data Studio a plus)

- In-depth knowledge of SEO (technical and non-technical)

- Up-to-date on digital marketing trends, latest best practice

- Extensive knowledge and experience in SEMrush

- Skilled writer (for various platforms and purposes)

- Experience and proven success in content marketing projects (ranking for specified keywords etc.)

- Knowledge of basic UX principles and latest best practices

- Working knowledge and proficiency in design a plus (Adobe suite or Canva)

- Video editing skills and experience desirable

- Ability to prioritise, work well under pressure, handle multiple tasks simultaneously and meet deadlines

- Have a positive attitude and sound judgment

- Top communication skills, both written and verbally

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