Posted By
Posted in
Sales & Marketing
Job Code
1341415
In the VP of Demand Generation role, you will lead overall outbound and inbound demand generation and sales funnel development activities, as well as develop and implement high-impact strategic campaigns and tactical marketing programs across our key demographics, verticals, and partners. This high-impact position brings significant responsibility, and candidates must have demonstrated the capacity to lead teams to achieve excellent results.
Responsibilities:
- Design a comprehensive demand generation strategy, which includes plans for the vertical industry, market segments, and partner alliances.
- Partner closely with the Sales team to ensure alignment on strategy, resources, messaging, and KPIs.
- Work closely with the Product team to define go-to-market strategies, buyer personas, value propositions, messaging, and content needs.
- Build and manage best-in-class demand gen programs and optimization of the Lead to Opportunity funnel.
- Develop and track comprehensive metrics reports and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending.
- Assist in the development of content marketing and thought leadership programs and materials, and oversee all promotional planning in support of these programs.
- Utilize and enhance all demand gen channels to include SEM, SEO, email, events, content syndication, lifecycle marketing, user conferences, webinars, and customer marketing.
- Optimize targeting, creative, media, and budget allocation to maximize effectiveness and ROI.
- Provide coaching and development opportunities to team members on effective demand-gen tactics and approaches.
- Define and manage program budgets.
Requirements:
- 15+ years experience in marketing and demand generation at a Tech/ Internet/ Ecommerce Product company.
- Strong leadership skills, and proven ability to build, motivate, and lead global team to achieve results.
- Ability to carry to full individual contributor workload in addition to leadership responsibilities; this role will be a player-coach model.
- Proven success in launching and successfully running demand gen marketing programs for B2C Tech Product companies.
- Experience with HubSpot to generate, capture, nurture, track, and report on leads, conversions, and ROI.
- Strong analytical and quantitative skills - must have the ability to analyze and derive meaning from data which you will then translate into actionable changes.
- Excellent writing, communication, time management, and project management skills.
- Passionate about technology - able to dive in and use innovative, next-generation platforms and tactics to tell our story.
- Experience with budgeting, media planning, sponsorships, and SEO/SEM.
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Posted By
Posted in
Sales & Marketing
Job Code
1341415
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