LS Digital - Paid Media Lead - Biddable Performance

Roles & Responsibilities :

1. Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients

2. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

3. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

4. Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives

5. Provide oversight, manage, and can generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

6. Communication to team and management on project development, timelines, and results.

7. Provide oversight and work closely with the other team members to meet client goals.

Primary Skills (Mandatory) :

1. Strong analytical and reporting skills

2. Experience in Google Adwords, and managing PPC campaigns simultaneously

3. Good working knowledge of MS-Office, particularly Excel and PowerPoint

4. Google Adwords Certification

5. Team Management Skills

Secondary Skills (Optional) :

- AMS Knowledge preferred