Loyalty Program Manager - Solar Industry

Solar Industry

Profile - Loyalty Program Manager

Salary - Upto 15 Lac CTC

Location - BORIVALI (MUMBAI )

Experience - Min. 2+ years in Loyalty, CRM or Ops focused roles.

Lead Loyalty :

- Ownership of the end-to-end Loyalty Proposition Work stream with a focus on delivering campaigns that are objective led, KPI driven and in-line with the wider department strategies

- Manage final campaign reporting with the loyalty analytics team including learnings & next steps planning

- Full management of the Loyalty Team brief process, calendar & trackers to ensure campaigns are delivered smoothly and on time

- Lead on the development and delivery of all marketing assets with regards to the Rewards programme ensuring they are up-to-date and printed as required

- Definition and planning of customers promotional strategies, customer lifecycles strategies as well as testing & reporting

- Defining and ensuring that all Loyalty process are understood and implemented by wider business teams

- Executes all future Rewards initiatives including ideation of promotion & loyalty benefits

- Support Loyalty insights with the creation of the Loyalty business update

- Budget Tracking & PO Management

- Management of industry trends and competitor analysis

- Ties up with brands for affiliate marketing

- Meets the activations target

- Plans and executes the various engagement programmes for current members

- Plans and executes marketing strategy for increasing downloads, and registrations on APP

- Maintains and updates the App as per growing needs

- Experience using data driven multi-channel direct marketing techniques that deliver measurable results including retention rates, upgrades and cross-selling.

- Passion for delivering engaging retention and loyalty initiatives that deepen the relationship with customers

- Good project management skills

Key Performance Indicators (KPI's):

Key Objectives :

- Loyalty Performance: Reward Programme Profitability, Tactical Campaign ROI, Retention/Churn rates, Customer Lifecycle change

- Campaign Execution: development and execution of campaigns from marketing partners

- Operational Efficiency: Customer Satisfaction, Process management

Competencies:

- Experience in executing and managing Loyalty propositions

- Knowledge of CRM & Ops best practices

- Strong attention to detail with regards to campaign development

- Ability to communicate with various, diverse team across a number of departments while advocating for the central Loyalty strategy

- Excellent interpersonal and communication skills

- Excellent time-management skills and the ability and willingness to multi-task

- Flexibility and readiness to adapt to changing priorities

- Strong work ethic and unwavering commitment to company values

- Ability to perform duties effectively with minimum supervision and guidance.