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Lowes - Senior Analyst - Digital Marketing Domain (2-7 yrs)
- 2+ years of experience in marketing analytics domain specialized in digital marketing
- 2+ years of experience using, installing and / or customizing web analytics and tag management solutions and have a technical understanding of how digital analytics and tag management solutions are deployed
- 2+ years of experience analyzing, interpreting, and visualizing complex data from online and offline sources to provided meaning recommendations for optimization
- 2+ years' experience with web analytics and experience with 1 or more of the following platforms :
a. Adobe SiteCatalyst
b. Adobe Insight
c. Google Analytics
d. Coremetrics
e. Kenshoo
Requirements:
- Master's Degree in Business, Marketing, Strategy, Analytics
- 2+ years of experience in Retail, digital marketing analytics working directly with business functions
- Experience working with multiple stakeholders across locations and driving value
- Mandatory experience working with analytical tools like SAS, SQL, Teradata, Hadoop etc.
- Demonstrated expertise in Strategy, Consulting and solving complex business problems
- Demonstrated experience working cross-functionally
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