Business Objective: Provide necessary support to the BM to manage the brand and facilitate achievement of short term and long term business objectives. Brand Goals: - Assist the BM in the ideation of brand goals based on aligned strategic imperatives for the brand. - Align the brand goals with the overall Lodha brand and values to ensure consistent messaging. - Understand &amp; adapt brand messaging consistent with the brands lifecycle/ maturity. Activations: - Provide relevant customer &amp; market insights/inputs during the GTM process. - Be the cross-functional point of contact during the GTM and activation window to ensure successful achievement of activation objectives. - Managing budget and timelines throughout the activation in coordination with the BM. - Ensure timely availability of all relevant promotion material at points of sale across sites. - Facilitating information flow between relevant stakeholders in a timely manner. BTL Activities: - Plan and monitor execution of BTL campaigns to drive activation or sustenance business objectives. - Ideate and implement relevant innovation at points of contact with prospective customers. Customer Insights: - Interact regularly with customers to create insights on their purchase process. - Identify and execute on impactful insights, delivering positive impact on the customers &amp; the brand. Market Intelligence: - Regularly track the competitive landscape launches, offers, products, prices, etc. - Glean learnings (successes and failures) from the competition activities and apply the same to design &amp; execution of brand activations. Communication Internal: - Drive consistency of brand messaging &amp; guidelines across teams (Sales, Hospitality, HFM, etc.) - Conduct necessary trainings for various functions on the activation proposition and brand messaging. Communication External: - Assist with crafting &amp; deploying the right communication strategy for the brand ATL, BTL &amp; digital. - Ensure quality of execution and attention to detail in the communication. - Collaterals &amp; Vendor/Agency Interaction: - Drive efficiency in collateral development and deployment. - Lead vendor interactions to deliver efficiencies of time and money. Innovation: - Question status quo in approach to activations, creating necessary innovation in the activation. - Ensure innovation as a mainstay in all initiatives taken up by the brand.

Mumbai

 Lodha Group - Manager - Marketing 

 Lodha Group - Manager - Marketing  ,Job Description for  Lodha Group - Manager - Marketing  in Lodha Group in  Mumbai for (3-6) years of experience. Apply Now!

Job Description for  Lodha Group - Manager - Marketing  in Lodha Group in  Mumbai for (3-6) years of experience. Apply Now!